Duplicate conversions are one of the most overlooked – and most damaging – problems in conversion tracking. If your reporting inflates the number of conversions, your performance strategy is based on ...

Having a successful PPC strategy is crucial for businesses that pump the majority of budgets into Google AdWords. Competition for keywords is fierce, so advertisers can’t afford to settle for lower ...

Summary Hopefully any loss of PPC conversion tracking is a short-term affair – one which you and your accounts recover from quickly. But even if it isn’t, there is plenty you can do to continue ...

PPCTracking.com is a high quality website that posts honest reviews of the different PPC tracking solutions and software that is available on the market today. This is an honest site - the visitors ...

This post was sponsored by CallTrackingMetrics. The opinions expressed in this article are the sponsor’s own. Did you know 92% of all customer interactions are from phone calls? And very few know how ...

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Budget waste is often hidden inside normal-looking metrics A paid-search account can appear healthy because it is generating impressions, clicks and even conver ...

There are so many metrics you can track when running a Google Ads campaign. Yes, having more data at your disposal helps you make more informed decisions, but to someone new to paid search, all the ...

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. AdWords launched offline conversion tracking back in 2013 but I still feel it’s ...

Q4 2014 saw another year of strong profit and growth for Google, with “with revenue up 20 percent year on year, at $16.5 billion,” said Patrick Pichette, chief financial officer (CFO) of Google. The e ...